Positive Propaganda 2

Here are straightforward propaganda techniques that can be repurposed for positive change, written at a sixth-grade reading level:

Simple Techniques That Actually Work

1. Us vs. Them (But Redirect the “Them”)
   - Don’t attack their identity or heroes
   - Instead say: “Real men protect their families from threats like pollution and economic insecurity”
   - Make the “enemy” be problems, not people

2. Simple, Repeatable Slogans
   - Create catchy phrases that stick: “Strong men build, weak men destroy”
   - Repeat them constantly across all content

3. Fear-Based Motivation (But Offer Solutions)
   - Show real threats to things they value: “Your freedom to hunt is threatened by climate change”
   - Always pair with simple actions they can take

4. Appeal to Strength, Not Empathy
   - Don’t use words like “care” or “empathy”
   - Instead say: “Taking control means fixing your community”
   - Frame helping others as power, not weakness

5. Use Personal Stories, Not Statistics
   - One emotional story beats a thousand facts
   - Show a single person who solved a local problem through direct action

6. Create Symbols and Rituals
   - Design simple logos, hand signs, or phrases that create belonging
   - Give supporters ways to publicly show their membership

7. Position Them as Special/Chosen
   - “Other people talk. You actually fix things.”
   - “You see what others don’t”

8. Use Crisis Framing
   - “We’re at a turning point”
   - “This is your last chance to be on the right side”

9. Flood All Channels With Consistent Messages
   - Use the same ideas across all platforms
   - Match content style to each platform but keep core message identical

10. Offer Clear, Simple Actions

    • Never end content without a specific next step
    • Start small: “Comment ‘I’m in’ below”

The key is using these techniques to redirect energy, not fight against it directly.